Download PDF Exploring the Elements of Design, by Poppy Evans, Mark A. Thomas
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Exploring the Elements of Design, by Poppy Evans, Mark A. Thomas
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Designed to prepare readers for success in graphic design, the third edition of EXPLORING THE ELEMENTS OF DESIGN has been completely updated to reflect the very latest in graphic design concepts and contemporary design work. With its straightforward approach and dynamic examples, this richly illustrated full-color book offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Offering a practical and visual introduction to the world of graphic design, this book provides readers with detailed coverage of design concepts, including color, imagery, creative thinking, and visual-problem solving, as well as an overview of the field of graphic design and related career options. In addition, the third edition includes all-new material on digital media, interactive design, and typography to ensure that readers have all the information needed to work in the ever-changing world of graphic design.
- Sales Rank: #188866 in Books
- Brand: Evans, Poppy/ Thomas, Mark
- Published on: 2012-03-09
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x 8.50" w x .75" l, 2.35 pounds
- Binding: Paperback
- 336 pages
Review
"A straightforward and easy-to-understand approach to graphic design related terms, techniques and principles. Exploring the Elements of Design is part reference guide, part design showcase and part professor's aid."
About the Author
Poppy Evans is an award-winning writer and graphic designer who teaches and lectures on art and design. Most recently, she served as Assistant Professor at the Art Academy of Cincinnati where she taught for 16 years. Now retired, she continues to teach art and design at local colleges and universities. Her background includes serving as managing editor for HOW magazine and as board member for HOW magazine's Editorial Advisory Board. She is also a former board member for Cincinnati AIGA. In addition to co-authoring the Exploring the Elements of Design, she is the author of Exploring Publication Design, 12 other book titles for graphic designers, and hundreds of magazine articles. Prior to teaching and writing for the design industry, she worked for many years as a graphic designer and magazine art director.
Mark Thomas is Professor and Chair of the Communication Arts Department at the Art Academy of Cincinnati, where he has been teaching for 25 years. Mark has developed courses in design research methods, illustration, and design systems as well as a thesis program for communication arts. He is a graphic designer, illustrator, and published author who has designed numerous exhibitions, catalogues, and posters for graphic designers, fine artists, and illustrators. An award winning designer for educational board game design, he holds a U.S. Patent for an educational color demonstration device and method for teaching color theory. He also serves as President of the Board for AIGA Cincinnati.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Fun Textbook
By rhinestonelife
This is my textbook for class. But were I not in a class, I would like to have this book on my shelf. It is clear, precise, with modern/contemporary examples of design. It is also well-designed as a book. It goes into depth where it should, but doesn't go on and on, and the examples support the text and it is clear why they are there. Also, so many of these design books communicate ideas with captions. In this one, I don't have any trouble reading all the captions.
0 of 0 people found the following review helpful.
Learned A Lot From It
By April Garcia
This was required for my design class. This book is definitely helpful, descriptive about its topics, and provide great examples. It was quite easy to understand, and has helped me understand my class a lot more especially when it came to the terms it used.
0 of 0 people found the following review helpful.
Five Stars
By Marlene M.
A good school book or even if you just want to learn on your own.
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